Most dental newsletters are appointment reminders. Patients delete them.

The ones that work feel personal. They make a patient think about their dentist on a Tuesday for no reason at all. That’s what keeps chairs filled.

What I offer

Monthly patient newsletters, ghostwritten in your voice. Written to keep patients connected between visits — not to remind them they owe you a cleaning.

For practices that want more, I also write LinkedIn content that builds your reputation with the people most likely to refer you.

About T. Wilcox

Michigan-based writer. Decade-plus healthcare caregiver. Published author who knows how to make people keep reading. Also the anxious patient your front desk can never reach — which is exactly why I started this business.